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What Perth Businesses Should Know Before EOFY
The end of the financial year is a natural moment to review what your business spent and what it returned. For most business owners, that conversation focuses on the obvious categories: equipment, software, professional services, travel.
Content production rarely comes up. Which is a missed opportunity, because podcast studio hire and video production are legitimate business expenses in Australia, and June 30 is the last chance to invest and have it count before the year closes.
Here is what Perth businesses should know.
Is Podcast Production a Business Expense?
In short, yes. Under Australian tax law, expenses incurred in the course of producing assessable income are generally deductible. That covers a wide range of business activities, and content production is one of them.
Podcast and video content that serves a business purpose falls into this category. If the content is used to promote your business, build brand authority, attract clients, or position your team as thought leaders in your industry, the costs associated with producing it are typically deductible.
That includes:
Studio hire — booking a professional podcast studio for recording sessions
Post production — editing, audio mixing, and formatting content for distribution
Video production — camera work, live switching, and footage delivery
Production packages — end-to-end services covering the full process
As with any business deduction, the expense needs to be directly related to generating income for your business. Your accountant is the right person to confirm how this applies to your specific situation, but for most businesses producing content with a clear commercial purpose, it is a straightforward claim.
What the Investment Looks Like
A recording session at Podwave Studios covers the full production process. You book a time, arrive at a fully set-up studio in West Leederville or West Perth, and a producer manages the technical side throughout your session.
Post-production handles editing, audio mastering, and delivery in whatever format your distribution plan requires. Most clients leave with broadcast-quality content ready to publish across their podcast platform, YouTube channel, and social media.
The cost varies depending on session length and production scope, but it sits well within the range of a standard business content investment. A full-day shoot can produce months of content.
The Business Case Beyond the Tax Benefit
The tax angle is worth understanding, but it is not the main reason to book before June 30.
The real argument is that content built now pays dividends across the rest of the year. A well-produced podcast series or video content library does several things that most marketing channels do not:
It builds trust over time. Audiences who listen to or watch a business podcast develop a much deeper relationship with that brand than someone who has seen a display ad or a social post. The format demands attention and rewards it.
It positions leadership. A founder, chief executive, or senior manager who appears consistently in a well-produced show becomes a recognised voice in their industry. That is hard to manufacture through any other medium.
It creates a content engine. One recording session becomes an episode, a YouTube video, a set of social clips, pull quotes, and written content. The asset value is far higher than the production cost.
And it compounds. The tenth episode is worth more than the first because there is a back catalogue behind it. Content built before July 1 is already working while you plan the next phase.
How to Get Started Before June 30
If you are considering it, the most important step is to move before the end of next week. Studios have limited availability in the final days of June, and production slots fill quickly as the deadline approaches.
Here is how the process works at Podwave Studios:
1. Book a time — choose from available slots at West Leederville or West Perth
2. Prep your content — decide what you want to record and who is appearing
3. Show up — the studio is set up and the producer is ready
4. Record — focus on the conversation; the technical side is handled
5. Receive your content — Option to have additional editing, clips, distribution and hosting added. If you want to record long term contact the team about podcast packages
You do not need a fully mapped content strategy before you start. Many clients come in with a topic and a guest and build the rest from there.
If you want to see the studio before committing, tours are available at both locations.
Make This Financial Year Count
Most businesses will close June 30 having spent money on things that delivered mixed results. A podcast or video series built at Podwave Studios is something different: a content asset that keeps working, an audience that keeps growing, and a clear record of what your brand stands for.
If the decision has been sitting on your list, this is the week to act.
Book your session at podwavestudios.au or contact the team at support@podwavestudios.au
