Jonathan describes working with Podwave Studios as “nothing short of great,” crediting Ben and Louis for their invaluable support and advice. With over 1.5 million views and 12,000 subscribers achieved in a short timeframe, the results speak for themselves.
When asked to rate their experience with Podwave Studios:
Follio is a Property Investment Advisory and Buyers Agency dedicated to helping Australians build successful, sustainable property portfolios.
As Head of Marketing, Jonathan Fernandes oversees Follio’s marketing, brand, and communications, ensuring the business cuts through a crowded and often confusing property investment landscape.
The property investment industry is saturated with misinformation, unsolicited advice, and so-called “property spruikers” promoting short-term, transactional outcomes. For reputable buyer’s agents like Follio, the challenge isn’t just competition — it’s miseducation.
Standing out requires more than marketing. It requires credibility, transparency, and a long-term focus grounded in data and qualified advice.
Follio saw a clear opportunity to differentiate itself by becoming an educational authority rather than another transactional service. By providing research-driven insights, expert commentary, and a long-term investment lens, the brand could position itself as a trusted partner and not just a buyer’s agent.
Follio launched its podcast with two clear objectives:
Education:
To help Australians cut through the noise and gain access to genuine, data-backed insights on property investing. The podcast would feature expert guests across property and finance, offering transparency and practical guidance focused on maximising returns while minimising risk.
Brand & Community Growth:
From a business perspective, the podcast was designed to build brand awareness, trust, and a community that sees Follio as their long-term property partner.
At the outset, expectations were modest. The podcast was intended as an educational support tool for existing clients rather than a primary growth channel.
Jonathan was immediately drawn to the quality of Podwave’s studio setups and production standards. After meeting the team, no other providers were considered.
What stood out most was Podwave’s ability to manage the entire podcasting process end-to-end, supported by real-time producer guidance and practical advice drawn from their experience launching and scaling podcasts.
With no prior podcasting experience, the Follio team relied heavily on Podwave from day one, removing uncertainty and allowing presenters to focus purely on delivering quality content. From flexible scheduling and creative input to a relaxed, professional studio environment, Podwave’s genuine care, accessibility, and commitment to success made the partnership feel truly collaborative rather than transactional.
Initial expectations were simple: create educational content to support existing clients. Instead, the podcast has delivered compounded growth, continuing to exceed expectations by:
An unexpected but powerful outcome was the authority the podcast created within the industry. The podcast has helped create a complete ecosystem around the Follio brand.
“It feels like everyone’s listening and everyone is aware of us.”
The podcast has also provided evergreen content that can be repurposed across social media, email marketing, and client journeys, maximising return on every episode produced.
When done properly, podcasting can outperform traditional marketing channels. With the right studio partner handling 50–60% of the workload, businesses can focus on what matters most: creating meaningful, high-quality content that builds trust and delivers long-term value.
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