Tusk Finance is a mortgage broking business founded by experienced mortgage broker, Michael Killiner and Co-Director Jemima Pope-Brien. Tusk Finance is focused on helping people navigate the home loan process with confidence and clarity, and is deeply committed to not only providing excellent support and service, but also educating, empowering, and improving financial literacy for their community.
Operating in an industry where trust, relationships, and visibility are critical, Tusk Finance continually looks for ways to connect meaningfully with its community while growing its personal brand.
Like many businesses in financial services, Tusk Finance faces ongoing challenges around lead generation, workflow management, and people. Standing out in a crowded market requires more than technical expertise; it requires authenticity, connection, and consistent education.
At the same time, there was a growing opportunity to leverage technology and personal branding to reach new audiences, educate the public, and build stronger relationships at scale.
Michael and Jemima identified podcasting as a way to:
However, starting a podcast from scratch can be daunting without the right guidance, systems, and support.
Tusk Finance discovered Podwave Studios through a Google search and quickly felt aligned after meeting founder Ben.
“When we met Ben for the first time we knew we wanted to work with him — it just clicked.”
What stood out was a genuine, values-aligned approach. Podwave offered a full, all-inclusive podcasting solution combining professional studios, streamlined booking systems, technical expertise, responsive support, as well as ongoing mentoring and positivity from Ben and the wider Podwave Studios team.
With Podwave Studios’ support, Tusk Finance launched That Backyard Property Pod and quickly built momentum. The Podwave team provided guidance not just on production, but on confidence, consistency, and long-term growth.
“The mentoring from Ben has been unbelievably helpful, along with the positivity from the team to keep going.”
Over time, the podcast grew into a platform that connected Tusk Finance with guests, listeners, and opportunities they hadn’t previously thought possible.
The business outcomes since launching the podcast exceeded expectations. Tusk Finance has reported:
“The business outcomes are better than we could have ever imagined.”
The podcast also enabled deeper, more authentic connections.
“The fact you can sit down with someone you’ve never met is such an amazing opportunity to connect.”
Unexpectedly, guests began to value the experience as much as the audience, turning each episode into a meaningful exercise in relationship-building.
Listener feedback has been overwhelmingly positive, with many highlighting the podcast’s educational value. Within the business and broader network, the podcast has become a trusted source of information and conversation.
When asked to rate their experience with Podwave Studios:
Compared to other providers, Podwave Studios stood out for its authentic, non-salesy approach and complete service offering.
“When you’re good at what you do, you attract the right people without having to hunt for them. Podwave offered the full package, and it aligned with our thinking and our approach.”
For businesses considering podcasting, Tusk Finance has simple advice:
“It will never be perfect — give it a try and jump on the train.” – Michael
“Don’t… unless you’re going to do it through Podwave.” – Jemima
support@podwavestudios.au
Level 3, 16 Parliament Place, West Perth WA 6005
Level 1, 32 Harrogate Street West Leederville WA 6007
Let Podwave Studios be your partner in creating high quality audio and video content for your audiences.
