Andy Durack, Brand Manager at Ngala, leads brand awareness for one of Western Australia’s most trusted parenting support organisations.
Ngala provides evidence-based parenting guidance and practical support to families. Andy’s role is focused on expanding the organisation’s reach and ensuring parents know where to turn for credible, professional advice.
In today’s digital landscape, parenting advice is everywhere, but not all of it is reliable.
A major challenge in the parenting sector is that many parents turn to relatable but unqualified voices online. While these influencers may appear trustworthy, their advice can often lack professional expertise or evidence-based foundations.
For Ngala, the opportunity was clear:
To become the trusted, go-to source for modern, expert-backed parenting advice.
Ngala wanted to reposition and broaden its brand perception. While widely respected, the organisation was often associated primarily with baby sleep support.
The goal was to:
Podcasting emerged as the ideal medium to achieve this.
After connecting with Podwave Studios, the decision was made quickly.
The team’s approach was described as easy, professional and open. From the outset, Podwave made the process feel achievable for first-time podcasters.
Key features that stood out included:
For Ngala, this holistic support was invaluable.
Ngala entered the process with a clear concept but no roadmap.
Podwave quickly understood the vision and helped shape it into a structured, launch-ready podcast. They clearly outlined each step, provided strategic input, and handled the technical complexity of distribution and setup.
The result?
A highly professional podcast delivered through a simple, streamlined process.
Since launching the podcast, Ngala has experienced:
Andy estimates they have saved “days and days of time” by partnering with Podwave.
One of the most consistent pieces of feedback has been:
“I wish I had listened to this when I had a baby.”
This response reinforces Ngala’s mission.. delivering expert parenting advice at the moments families need it most.
Andy describes working with Podwave Studios as:
“Simple, professional and fun.”
His advice to other businesses looking to start a podcast?
“Give these guys a call.”
support@podwavestudios.au
Level 3, 16 Parliament Place, West Perth WA 6005
Level 1, 32 Harrogate Street West Leederville WA 6007
Let Podwave Studios be your partner in creating high quality audio and video content for your audiences.
